Geneva: Ferrari’s One-to-One Personalization Program

At the Geneva Motor Show, Ferrari launched its new “One-to-One Personalisation Program” that allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program was inaugurated in Geneva with the 612 Scaglietti. Ferrari recreated a compact version of the real atelier (due to be officially opened in Maranello in the near future) on the company’s stand.

To underscore the flexibility of the personalization options available for the 612 Scaglietti, Ferrari exhibited at Geneva a version which has been inspired, right down to its perforated leather Daytona seats, by the classic 365 GTB4 which stands alongside it. -More images after the jump

Vertu Ascent Ferrari 60th Anniversary Cell-Phone

Vertu is a manufacturer of very, very expensive handcrafted mobile phones. The company’s latest offering, the Ascent Ferrari 60 is inspired by the Ferrari 612 Scaglietti and it was made to commemorate the 60th anniversary of Ferrari. The cell-phone is made of titanium and uses the same philips-screws and leather covering as on Ferrari cars. What’s even cooler is the titanium Ferrari gear gate featured on the back side of the phone.

Via: Motorpasion , Source: Sybarites