Geneva: Ferrari’s One-to-One Personalization Program

At the Geneva Motor Show, Ferrari launched its new “One-to-One Personalisation Program” that allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program was inaugurated in Geneva with the 612 Scaglietti. Ferrari recreated a compact version of the real atelier (due to be officially opened in Maranello in the near future) on the company’s stand.

To underscore the flexibility of the personalization options available for the 612 Scaglietti, Ferrari exhibited at Geneva a version which has been inspired, right down to its perforated leather Daytona seats, by the classic 365 GTB4 which stands alongside it. -More images after the jump