Kewl Volkswagen Original Parts Promotion Has Viewers Clicking on Spoof Videos

An advertisement doesn't necessarily have to be "in your face" to be effective. For example, take a look at the promotional concept that Brazilian ad agency AlmapBBDO prepared for Volkswagen's genuine auto parts.

The agency came up with the idea of placing special banners on popular video spoofs on YouTube. The ad reads, "Don’t accept imitations. Prefer original parts. Click here."

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Toyota to Roll Out 8 New and Cheap Compact Models for Emerging Markets by 2015

The relative maturity of the North American, European and Japanese markets are forcing Toyota Motor Corp. to look elsewhere for growth and in particular, emerging markets such as Brazil, China and India.

For this reason, the Japanese automaker said on Friday it plans to introduce eight new compact size models designed specifically for developing markets by 2015.

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